Grant Application Proposal: Hike the Hill in Heels


Political Science 553: Nonprofit Management – Dr. Danielle Atkins
Grant Application Proposal: Hike the Hill in Heels


Instructor Guidelines: We will form teams based on common interests in categories of nonprofit activity. Our first week’s discussion thread will be group formation focused. Each team will be comprised of three to five members. The format for each grant application will vary depending on which organization you choose and which Request for Proposals (RFP) you respond to. If you would like help choosing an organization/finding a funding opportunity, please let me know. If you’re already affiliated with an organization, and you’d like to choose a funding opportunity for that group, that’s great too! Members of the team should keep track of their contributions and submit individual summaries of their efforts on this project. Group members will also rate the contributions of the other members of their group.


Olivia Crowe, Doree Hicks, Michael Porter, and Bethany Vanhooser

Dr. Atkins

Political Science 553: Non-Profit Management

August 5, 2016

Grant Application Proposal: Hike the Hill in Heels

Submitted To: National Sexual Violence Resource Center (NSVRC)

I. Executive Summary

The Center for Health Education and Wellness is seeking a grant to continue and expand the annual Hike the Hill in Heels event. The objective of this event is to increase sexual assault awareness and education to help create a safe and supportive campus community. Details of the components and budget of the program are discussed below. Funding in the amount of $4,000 is requested for program materials.

II. Organization Description and History

At the University of Tennessee, Knoxville (UTK) we are all Volunteers, and we all strive to look out for one another. The Center for Health Education and Wellness is dedicated to a community model that embodies that commitment.  At UTK, Vols help Vols through a number of campaigns, programs, and on-campus initiatives.  The Center for Health Education and Wellness “manages 974-HELP, the distressed student protocol, case management, the Sexual Assault Response Team, and the Threat Assessment Task Force. Based on data collected from our annual health and wellness survey, triennial CORE survey, and national research, the center develops campaigns and programming to address personal safety, sexual misconduct, substance use, and health and wellness initiatives” (Center for Health Education & Wellness).

The Center’s Mission is “to engage in prevention and intervention efforts to increase awareness, impact student decision making, and positively influence our university community” (Center for Health Education & Wellness). In addition, the Center is driven by and operates under a set of core values. These core values are:

  • Accountability
  • Collaboration
  • Community
  • Creativity
  • Holistic Wellness
  • Safety
  • Social Responsibility
  • Support


In conjunction with the core values, the Center for Health Education and Wellness has a vision “to engage students by removing barriers and connecting them with resources needed to achieve personal success. Through prevention efforts that inform, increase awareness, and educate the student body, the services provided by the center seek to positively impact the university environment through evidence-based social norm approaches and environmental management. The foundation of the center is grounded in the community model of #VOLSHELPVOLS” (Center for Health Education & Wellness).

The department was originally founded in 2004, however, at that time it was known as Safety Education Environment Center (SEEC). At the time, the priority was to promote general campus safety issues. In 2014, the SEE Center made the change to recognize and include alcohol, drug, mental, and sexual related issues. With these changes, the department decided that they needed a more comprehensive name. The Center for Health Education and Wellness (CHEW) seemed to be more fitting and to more closely align with their new goals. While (CHEW) started pretty small, it quickly grew to be an integral and invaluable on-campus entity. Currently, CHEW’s organizational structure falls under the Division of Student Life at UTK. CHEW’s standing director is Ashley Blamey. Ashley and the associate director oversee all areas of wellness and programming. The associate director specifically focuses on student wellness and an additional staff member focuses on employee wellness.

In the past, CHEW has applied for a grant from the Office of Violence Against Women. This is three-year grant with the primary function being to fund a full-time position. This position would focus on sexual violence prevention and expand programming targeted toward undergraduate men and fraternity students. For some time, CHEW has recognized the importance of generalized programming, but it wasn’t until fairly recently that they have begun targeting programming. CHEW has conducted quite a bit of research that focuses on undergraduate men and fraternity member. Through surveys and focus groups, it has become evident that targeted programs speak a more specific language and result in being more effective.

CHEW has a special relationship/partnership with 45 members of a Coordinated Community Response Team (CCRT). This team consists of 45 members, and each member represents a different area of campus, Knoxville, or the region. The CCRT was established through a memorandum of understanding on behalf of CHEW. With the CCRT’s help, CHEW has had some major accomplishments such as multiple sexual violence prevention programming and an extremely successful sexual assault awareness month which is held in April. These events allow for empowering group dialogues where students, faculty, and staff came together to talk about important issues.  Additionally, CHEW’s VOLS to VOLS program has expanded by an impressive 400% in the last two years. Overall, the current programming and resources provided by CHEW aid in achieving the mission of the office.

III. Issue Background: Sexual Assault

A study in the Journal of Social Clinical Psychology has shown that men who used force to get their way sexually believed that it was acceptable (Abbey). Additionally, research completed by US Department of Justice shows that as many as 1 to 4 women will be sexually assaulted during their college careers, and according to the Campus Sexual Assault (CSA) Study

  • The majority of sexual assaults occur when women are incapacitated due to their use of substances, primarily alcohol;
  • Freshmen and sophomores are at greater risk for victimization than juniors and seniors; and
  • The large majority of victims of sexual assault are victimized by men they know and trust, rather than strangers. (Krebs et al.)

Additionally, the Department of Justice contends colleges that do not proactively address sexual violence are at risk of becoming “hostile environments for women and for rape survivors in particular.”

Year after year reports of sexual assaults rise at UTK according to the UT Office of Equity and Diversity  – the number of reports has doubled from 2011 to 2014 (“Reports of Student-On-Student Assault – 2011-2014”). A rise in reporting does not necessarily indicate a rise in sexual assault per se, it most likely indicates that more people are reporting sexual assault because the reporting mechanism has become more accessible. However, there’s still more work to be done.

In 2011, the Chicago Tribune published the results of a study involving 171 campus sex complaints – 12 of the accused perpetrators were arrested, and just 4 were convicted. The Tribune concludes that such low arrest (7 percent) and conviction (2.3 percent) rates leave “untold numbers of college women feeling betrayed and vulnerable, believing that their allegations are not taken seriously” (Krebs).

Furthermore, victims of sexual assault face the burden of thinking that, even if they do report, “nothing will ever happen.” According to a recent analysis of Department of Justice data, only 3 percent of all rapists—not just campus rapists—will ever spend a day in jail. Only 40 percent of all rapes are reported to police, and of those, only 10 percent will lead to a felony conviction with slightly fewer seeing the inside of a jail cell. In addition certain myths prevent victim from reporting that a sexual assault has happened including the myth that only “stranger rape” and interactions that result in physical damage constitute “real” rape.

It is critical that sexual assault prevention strategies and messages be designed such that students are educated about the facts of reporting sexual assault and resources available as soon as possible after enrollment. Most importantly, because a large number of sexual assaults experienced by university women are enabled by alcohol or other drugs, one clear implication is the need to address the risks of substance use, particularly the risk of drinking to excess in sexual assault prevention messages presented to students. For many students, college offers an environment notorious for encouraging excessive drinking and experimenting with drugs. Most students are simply unable to gauge the amount of alcohol consumed, are unaware of the effects of new drugs or the mixing of drugs and alcohol, and are unfamiliar with the point at which their cognitive ability is so impaired that they cannot protect themselves. Students may also be unaware of the image of vulnerability projected by a visibly intoxicated individual. Despite the link between substance use and sexual assault, it appears that few sexual assault prevention and/or risk reduction programs address the relationship between substance use and sexual assault (Krebs).

IV. Statement of Need

UTK has almost 28,000 students and 10,000 employees (“Quick Facts”). The Center for Health Education and Wellness is devoted to creating and maintaining a community where all “Vols help Vols.” According to the annual security report released by the University of Tennessee Police Department, there were 11 reported sexual assaults that occurred on campus in 2014 (Annual Security and Fire Safety Reports). This grant would provide necessary funding for the third annual Hike the Hill in Heels event that will continue to increase sexual assault awareness and education to help create a campus environment that is safe and supportive for all students.

V. Program Description: Hike the Hill in Heels

Program Overview

            Hike the Hill in Heels is an annual event that seeks to raise awareness about sexual assault, including information about prevention and available resources (Center for Health Education & Wellness). The event will raise awareness about sexual assault by hosting an event where participants wear a pair of heels and hike across campus. While participants are encouraged to wear heels during the event, they are not required to do so.  The hike will take place at the beginning of April, which is Sexual Assault Awareness Month, and will serve as a kickoff event for various educational programming that will take place throughout the month. The events seek to raise awareness about sexual assault and the impact it has on our community, families, and college campuses.

Engaging the Student Body and Community

All students, faculty, and staff are invited to participate in this annual event as part of a team or as individual participants. A planning committee will be formed that will contain various representatives from across campus, such as the Student Government Association, the Office of Sorority and Fraternity Life, student organizations with similar goals to this event, athletics, and multicultural groups. By establishing a planning committee with a more comprehensive representation of campus, outreach efforts are substantially expanded.

            Various marketing strategies will be used to contact groups across campus. In an effort to reach all facets of campus, a campus-wide email will be sent that informs students about this event and events taking place throughout the month. Additionally, the online portal that student organizations utilize, VOLink, will contain registration and event information. Various social media strategies will be used in preparation for the event, such as having sports teams, sororities and fraternities, and other organizations use their social media accounts to spread the word.

Providing Interactive Education

Leading up to the event various locations around campus will have large chalkboards set up so that individuals can answer questions related to sexual assault. These topics include prompts such as, “I will ______ to help end sexual assault on campus.” These chalkboards will then be displayed at the finish line of the hike.

Interactive and creative challenges will be utilized to engage participants during the event. The challenges include the following:

  • Challenge 1: Assemble a team — the team with the largest number of participants wins
  • Challenge 2: Raise money — the team who donates the most money or donation items will receive an award
  • Challenge 3: Heel decorating — individuals who decorate their heels can enter into a heel decorating competition
  • Challenge 4: Runway competition — participants will compete for best runway walk in front of a panel of judges (Center for Health Education & Wellness).


In addition to the aforementioned activities and challenges, various groups will be invited to table during the event. The tabling will take place at the conclusion of the Hike, when individuals meet at the Hill. The groups that will be invited to table will include: the Sexual Assault Center of East Tennessee, Sexual Empowerment and Awareness at UTK, the Center for Health Education and Wellness, and other campus and community groups involved in sexual assault awareness and education.

Donating to the Cause

There is no registration or participation fee; however, donations for the Sexual Assault Center of East Tennessee will be accepted. The mission of the Sexual Assault Center of East Tennessee is to provide assistance to sexual assault survivors, to educate the community, and encourage social change (Center for Health Education & Wellness). Any monetary donations will be donated to the Center. Additionally, participants can also donate women’s clothing items that will be provided to the Center.

Impact Moving Forward

This event is set at the beginning of Sexual Assault Awareness Month in an effort to serve as a starting conversation about the importance of sexual assault prevention and awareness. In addition to providing educational information at this event, it encourages students to continue this conversation throughout the month. The program highlights various other events that will continue to take place in April, such as:

  • Intergroup dialogue lunches: Will address various topics, such as “How do we engage UT students in sexual assault prevention?, Alcohol and Consent, Sexual Assault Prevention – Engaging Men in the Conversation, and Sexual Assault Prevention – Where Do We Go From Here?”
  • Light the Way Celebration: An open house at the Sexual Assault Center of East Tennessee where individuals will be able to tour the facilities and view stories and artwork from survivors.
  • Active Bystander Training: Provides information on consent, support, and serving as an active bystander (Center for Health Education & Wellness).


Moving forward, this event serves as an engaging way to provide education and resources about sexual assault to students and our community, while also serving as a gateway into more conversations surrounding sexual assault.

VI. Project Timeline/Budget Timeline

Activity 1: Form and Organize Planning Committee

  • Recruit groups to serve on planning committee, such as sorority and fraternity life members, student organization members, other campus offices, the Student Government Association, etc.
  • Set-up meeting times and communicate meeting schedule to members once they are selected

Activity 2: Recruit Teams and Individuals to Register

  • Design event posters six weeks before event
  • Distribute posters to sororities and fraternities, athletic teams, campus offices, residence halls, academic buildings, any other campus and community organizations three weeks before event
  • Start social media and email campaign three weeks before event

Activity 3: Hike the Hill Event

  • Set-up on The Hill and at McClung Tower at 12pm
  • Registration opens at 2pm
  • Speakers from CHEW and Sexual Assault Center of East Tennessee begin at 3pm
  • Hike begins at 3:30pm
  • Competitions, celebration, and tabling on The Hill after Hike

VII. Budget

Expenditure Quantity Cost/Item Amount
Poster 350 $1.00 $350.00
T-Shirts 300 $6.00 $1,800.00
Chalkboards 4 $50.00 $200.00
Runway Rental 1 $500.00 $500.00
Heels (to borrow) 75 $2.00 $150.00
Table & Chair Rental 25 Tables & 210 Chairs $100.00 $100.00
Balloon Arch 1 $375.00 $375.00
Balloon Set-Up Fee 1 $85.00 $85.00
Balloon Breakdown Fee 1 $75.00 $75.00
Balloon Heel Sculpture 1 $125.00 $125.00
Ritas Italian Ice 4 Gallons $42.50 $170.00
Chewy Granola Bars 12 Boxes $8.00 $96.00
Clementines 500 $5.99 $101.83
Total $3,777.83



Abbey, Antonia, Tina Zawacki, Philip Buck, Monique Clinton, and Pam McAuslan. “Alcohol and Sexual Assault.” Alcohol and Sexual Assault. National Institute on Alcohol Abuse and Alcoholism. Web. 27 July 2016.

“Annual Security and Fire Safety Reports.” Clery Act. The University of Tennessee, Knoxville. Web. 03 Aug. 2016. <;.

“Center for Health Education & Wellness.” Center for Health Education & Wellness. The University of Tennessee, Knoxville. Web. 3 Aug. 2016. <;.

Fisher, Bonnie S., Christopher P. Krebs, Tara D. Warner, Christine H. Lindquist, and Sandra L. Martin. “There Is a Serious Problem with Sexual Assault on College Campuses.” Sexual Violence. Ed. Amanda Hiber. Farmington Hills, MI: Greenhaven, 2014. Opposing Viewpoints. Rpt. of “Conclusions and Recommendations.” The Campus Sexual Assault Study. Vol. 1. 2007. Opposing Viewpoints in Context. Web. 27 July 2016.

Fisher, Bonnie S., Francis T. Cullen, and Michael G. Turner. “The Sexual Victimization of College Women.” The Sexual Victimization of College Women. National Criminal Justice Reference Service. National Criminal Justice Reference Service, Dec. 2000. Web. 27 Jan. 2016.

“Quick Facts.” The University of Tennessee, Knoxville. The University of Tennessee, Knoxville. Web. 03 Aug. 2016. <;.

“Reports of Student-On-Student Assault – 2011-2014.” Office of Equity & Diversity. The University of Tennessee, Knoxville. Web. 27 July 2016. <;.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s